FrieslandCampina WAMCO Nigeria PLC, the producer of Peak Milk, has issued a public apology to the Christian Association of Nigeria (CAN) over an offensive social media advert that was posted on Good Friday. The advert was deemed disrespectful to the Christian faith and caused a major uproar amongst Nigerians, particularly Christians who felt that the post was not only an affront to their faith but also to millions of Christians in Nigeria and beyond.
In the apology letter addressed to the CAN President, Archbishop Daniel Okoh, and written by the executive director (Corporate Affairs), Ore Famurewa, on behalf of the company, FrieslandCampina WAMCO Nigeria PLC acknowledged the harm caused by the offensive post and expressed deep regret for any hurt or offence caused to the Christian community.
The letter also stated that the advert was neither intended to make light of the significance of the season nor to exploit the unmatched sacrifice of Jesus Christ. It was merely an unfortunate mistake, and the company assured the public that it would take appropriate steps to ensure that such an incident never happens again in the future.
The apology has been widely welcomed by many as a demonstration of corporate responsibility by the company. It also highlights the need for companies to exercise sensitivity and caution when creating content, particularly when it involves religious or cultural beliefs.
The incident is a reminder of the importance of respecting religious and cultural sensitivities in Nigeria, a multi-ethnic and multi-religious country. Companies and individuals must be mindful of the potential impact of their actions and words on different groups, and exercise discretion and respect in all their dealings.
The apology issued by FrieslandCampina WAMCO Nigeria PLC to CAN over the offensive Good Friday advert is a welcome development. It demonstrates the importance of recognizing the hurt caused by insensitive actions and taking responsibility for them. The incident serves as a reminder to individuals and companies alike to exercise sensitivity and caution in their dealings and to respect the religious and cultural beliefs of others. Keywords: Peak Milk, Good Friday, Advert, Christian Association of Nigeria (CAN), Apology, Sensitivity, Corporate responsibility, Cultural beliefs.