Abdulsamad Rabiu, Chairman of BUA Group, has announced a $1.5 million incentive package for Nigeria’s Super Eagles, a move that has intensified public interest as the team continues its campaign at the Africa Cup of Nations (AFCON).
The pledge, which follows Nigeria’s progression to the latter stages of the tournament, is structured to reward performance and inspire the players ahead of crucial fixtures.
Rabiu said the gesture reflects his confidence in the team’s ability to compete at the highest level and bring continental success to the country.
Under the incentive arrangement, the Super Eagles stand to receive a substantial cash reward for winning their semi-final match.
Additionally, goal-based bonuses have been implemented, meaning that each goal scored could further increase the total payout to the squad.
Furthermore, Rabiu indicated that the financial commitment would rise significantly should Nigeria go on to lift the AFCON trophy.
The cumulative value of the incentives, including match and goal bonuses, is expected to reach $1.5 million if the team completes a successful title run.
In a message shared publicly, the BUA chairman said the Super Eagles remain a powerful symbol of unity for Nigerians, stressing that supporting them goes beyond football and speaks to national pride.
He added that excellence in sports, like in business, deserves meaningful recognition.
The announcement has generated widespread reactions across social and sports circles, with many praising the intervention as timely motivation.
However, it has also renewed conversations about the growing role of private sector figures in boosting morale and performance in Nigerian sports.
As preparations intensify for the next AFCON encounter, Rabiu’s pledge has added momentum around the Super Eagles, raising expectations and reinforcing belief among fans that both support and success are firmly aligned behind the team.

