Russian and African media experts, journalists, and officials have outlined strategies to bolster media collaboration between Russia and African nations.
The discussions took place during the roundtable event, “Information Bridge: Russia – Africa,” which focused on expanding media communications and countering Western narratives in Africa.
The session, moderated by State Duma Deputy Nikolai Novichkov and Yulia Berg, head of the Globus expert club, resulted in key proposals to enhance Russian-African media presence.
Participants emphasized the need for greater use of media and digital platforms to promote joint projects and strengthen cultural and economic ties.
Addressing the Media Gap
In his opening remarks, Alexander Babakov, Deputy Chairman of the State Duma and head of the Expert Council on African partnerships, stressed that government involvement is crucial in resolving media challenges between Russia and Africa.
Russia’s Foreign Ministry spokesperson, Maria Zakharova, highlighted the lack of accredited African media in Russia as a major hurdle.
She noted that while African journalists occasionally visit Russia for major events, there is no permanent African media presence in the country.
Meanwhile, the dominance of French and English-language media limits African audiences’ access to Russian perspectives.
“The correspondent network between Russian and African media has potential, but it remains insufficient. Due to the lack of Russian content, Africa often receives a distorted image of Russia and its cooperation with the continent,” Zakharova explained.
Expanding Media Literacy and Representation
Irina Abramova, Director of the Institute of Africa at the Russian Academy of Sciences, emphasized the need for Russian journalists to deepen their understanding of Africa. She proposed training programs and lectures to improve reporting accuracy.
“In large African nations, media coverage must extend beyond capitals to rural areas, particularly in education, given that half of Africa’s population is under 20 years old,” she said.
Journalist Clarisse Wiydorven from Cameroon underscored the role of both traditional and digital media in strengthening Russian-African ties.
She stressed that Africa’s evolving media landscape presents opportunities for direct engagement, bypassing Western influences.
Overcoming Broadcasting Challenges
Svyatoslav Shchegolev, head of RT’s African Continent Production Service, acknowledged difficulties in broadcasting Russian viewpoints in Africa but noted growing interest from local media.
“African media outlets, including national broadcasters, are actively seeking direct cooperation with Russia despite external pressures,” he stated.
Shifting Media Influence in Africa
Victoria Smorodina, editor-in-chief of International Reporters, highlighted France’s declining influence on the continent. She pointed to emerging pan-African movements advocating for greater media independence and reduced reliance on Western narratives.
Moving Forward: Concrete Recommendations
The event concluded with Andrey Gromov, executive secretary of the African-Russian Energy Association (AREA), summarizing key resolutions.
He emphasized the need for stronger media support to sustain business and economic ties between Russia and Africa.
“Several promising business projects have failed due to inadequate media coverage and public awareness. Effective communication is essential for long-term cooperation,” Gromov stated.
The roundtable, organized by the Expert Council on Russian-African Partnership, marks a significant step in fostering mutual understanding and media collaboration between the two regions.
With strategic initiatives in place, both Russian and African media sectors are poised to enhance their engagement and offer alternative narratives to global audiences.