…Showcases FG’s Local Content Policy in Action
Makems Jewellery, a fast-growing Abuja-based jewellery-making company, captivated fashion lovers with its 2024 Jewellery Exhibition.
The event, held at Glowing Ages Academy, Kaura District, Abuja, on December 7, 2024, showcased an impressive array of handmade, locally-produced, and imported jewellery, aligning with the Federal Government’s push to promote local content in all sectors.
The expertly curated exhibition featured a wide variety of designs, including Makems’ signature handmade earrings, necklaces, bangles, rings, and male bracelets. It attracted hundreds of visitors, including fashion enthusiasts and potential clients, who took the opportunity to purchase unique pieces for the festive season while networking with others.
Speaking at the event, Miss Temitope Adejare, Director of Business Development at Makems, emphasized the company’s commitment to blending creativity with affordability through local sourcing and production.
“With the current economic challenges, particularly the exchange rate of the naira to the dollar, we’ve prioritized sourcing local materials to create high-quality, locally-made jewellery. These products not only meet international standards but are also more affordable for our clients,” Adejare explained.
She added, “What sets Makems apart is that each jewellery piece we design is unique. No design is ever repeated, which ensures that every customer has something truly one-of-a-kind. This uniqueness has been a significant draw for our exhibition.”
Makems has worked year-round to gather the finest locally-manufactured jewellery and select imported pieces. The exhibition highlighted how Nigerian-made jewellery, known for its uniqueness and durability, is increasingly appealing to clients across social strata.
“Many people hesitate to buy local products due to concerns about quality,” Adejare noted.
“At Makems, we’ve maintained a strict focus on producing high-quality jewellery that rivals imported pieces, ensuring durability and appealing designs that meet diverse customer expectations.
Adejare also highlighted the affordability of Makems’ products, as they are priced in naira, making them accessible to a wider audience. She expressed the company’s long-term vision of exporting its locally-produced jewellery to contribute positively to Nigeria’s economy.
“Our goal is to not only grow as a leading indigenous jewellery brand but also to support the government’s local content initiatives. By producing high-quality jewellery locally, we’re creating employment opportunities and adding value to the economy, helping to strengthen the naira through exports,” she said.
Makems Jewellery is also leveraging online platforms to reach a broader audience, making its products available for purchase on social media and other digital spaces.
“We aim to become a household name in Nigeria’s jewellery industry,” Adejare added. “Through innovative designs, quality craftsmanship, and commitment to local content, we plan to enhance value addition and contribute meaningfully to the growth of Nigeria’s fashion industry in the years to come.”
The 2024 Makems Jewellery Exhibition not only underscored the creative potential of locally-produced products but also demonstrated how local businesses can align with national policies to drive economic development and cultural pride.