In 2024, Nigerians have been ranked fifth worldwide in daily social media usage, according to data from Cable.co.uk and We Are Social, shared by World of Statistics on X.
Nigerians reportedly spend an average of 3 hours and 23 minutes per day on social media platforms.
Leading the list is Kenya, where people average 3 hours and 43 minutes online each day, followed by South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s daily average places it just below these top countries in social media activity.
Other nations with significant social media engagement include Colombia (3 hours and 22 minutes), Chile and Indonesia (both at 3 hours and 11 minutes), with Saudi Arabia and Argentina completing the top ten at 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
See the full list below:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17